Typography and Branding Design an Iconic Logo (Spanish, Multisub)

Learn to conceptualize and design a logo from scratch Quique Ollervides—designer, illustrator, and typographer for brands such as Google, Microsoft, MTV Latinoamérica, Cartoon Network, and Nike—walks you through the process of designing a logo, from brainstorming and sketching to vector drawing, paying special attention to font development and layout.

What will you learn in this online course? Start by getting to know Quique Ollervides, his work, and his influences.

Next, learn how to look for references to help you hand draw and vectorize your own logo, either designing a font from scratch or modifying an existing one to achieve the look you want.

Then, discover different ways to arrange the elements in your logo, creating horizontal, vertical, and square layouts suitable for the most popular formats today.

Finish by learning how to choose a font and a color palette to design a captivating imagotype that can either stand alone or complement your logo.

What is this course’s project? Design or reinvent an iconic logo inspired by an image, the name of a fictional restaurant, a TV series, a movie, or a book.

Who is this online course for? Designers, illustrators, and artists of any kind who are interested in better understanding the process involved in developing a logo.

Requirements and materials To take this course, you need basic knowledge of design, typography, and drawing.

You also need pencils, bond paper, tracing paper, a scanner, and a computer with Adobe Illustrator and Photoshop installed.

01 – Presentation 02 – Influences 03 – Definition of the logo that we are going to make 04 – Graphic references and mood board 05 – Identify the virtues of typographic forms 06 – Count of letters, words or lines – Part I 07 – Count of letters, words or lines – Part II 08 – Things Ive learned from the greats – Part I 09 – Things Ive learned from the greats – Part II 10 – How to choose catalog fonts from the mood board – Part I 11 – How to choose catalog fonts from the mood board – Part II 12 – Quick sketches 13 – Basic principles 14 – Construction of typographic elements – Part I 15 – Construction of typographical elements – Part II 16 – Construction of typographic elements – Part III 17 – Construction of typographical elements IV 18 – Search for references 19 – Abstraction 20 – Creating an envelope 21 – Lock up Imagotype and typesetting – Part I 22 – Lock up Imagotype and typesetting – Part II 23 – Variations and choice of the final logo 24 – Alignment and layout 25 – Colour 26 – Applications 27 – Typography and Branding Design of an iconic logo Typography and Branding Design an Iconic Logo_Subtitles.7z

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