Release date:2018, April 27
Duration:02 h 35 m
Author:Von Glitschka
Skill level:Intermediate
Language:English
Exercise files:Yes
Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world’s leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.
Introduction
Welcome 5m 49s
1. Project Research and PreparationMining information 9m 48s
Choosing an appropriate style 13m 1s
Defining aesthetic 21m 18s
2. Creating Brand CharacterDrawing character ideas 9m 9s
Building brand character 18m 19s
Creating a brand logotype 20m 14s
Coloring brand character 19m 26s
Creating secondary brand graphics 12m 41s
3. Final Brand Character AssetsBrand character guidelines 11m 59s
Brand character usage samples 12m 23s
Conclusion Next steps 1m 37s001 Welcome 002 Mining information 003 Choosing an appropriate style 004 Defining aesthetic 005 Drawing character ideas 006 Building brand character 007 Creating a brand logotype 008 Coloring brand character 009 Creating secondary brand graphics 010 Brand character guidelines 011 Brand character usage samples 012 Next steps Ex_Files_Drawing_Vector_Graphics_Brand_Character_Design.rar
Channel and Group
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