Digital Art Direction (Spanish, Multisub)

Learn to design a landing page in a visual and interactive way In this course you will learn to design a functional and attractive landing page that will help you to reinforce a message in a visual and interactive way and to leave ready to program.

With the help of Adrián Somoza, a digital designer with experience in companies such as Google, Samsung, Nike and Netflix, you will discover the secrets to turn your career as an offline designer into a brilliant future as a digital art director.

What will you learn in this online course? You will begin by knowing the influences of Adrián Somoza, what are the designs and the professionals that inspire him.

It will also reveal some tips to get commissions in the world of digital design. And you will know the workflow whether you are a freelancer or work within an agency.

When it comes to shaping your project, you will start thinking about a concept on which you will develop your landing page. For this you should think about the interactions associated with that concept and that will give a unique touch to your design.

Next, you will carry out the planning and execution of the art direction of your website.

To finish, you will know the ideal way to prepare the files to deliver and present your designs.

What is this course’s project? At the end of this course you will be able to plan and design a landing page based on a pre-existing app, one of the most common and required pieces in the digital design industry, and you will learn how to prepare the project to deliver to the client or the web developer.

Who is this online course for? This course is aimed at graphic designers, professionals and students, who are looking to lean into the digital world and have not yet dared to make the leap.

Requirements and materials No development or programming knowledge is necessary. You will only need to have basic design knowledge and design software of your choice.

01 – Presentation 02 – Influences 03 – You already have a job 04 – Work as a freelance and in an agency 05 – The beginning of a project 06 – Creative direction the concept 07 – Art direction graphic universe 08 – Art direction graphic system (Part I) 09 – Art direction graphic system (Part II) 10 – Art direction graphic system (Part III) 11 – Delivery of the project 12 – Show yourself to the world 13 – Digital art direction Digital Art Direction_Subtitles.7z

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