Release date:2017, October 23

Duration:02 h 49 m

Author:Ashley Kennedy

Skill level:Beginner

Language:English

Exercise files:Yes

Making Video: Sell Something is a beginner-level project-based course for non-video people who want to make a short video to sell a product. Staff author caters to learners with minimal pre-existing knowledge, limited resources, and almost no budget. She shows that—with the right techniques—making an engaging promotional video can be accomplished with little more than a smartphone. The course is presented in a workshop style where Ashley teaches a real-world professional (a woodworker) how to make a video for her website. Like the rest of Making Video series, this course focuses on (a) planning a video project with an eye for success, (b) shooting the best possible video using very basic equipment, and (c) editing video with intention and finesse using free editing software. This installment also includes an overview of sales tactics as they apply to video, and tips for showcasing a product in the best light. Following the same steps, you should be able to create engaging videos to sell your own products and services.

Topics include:

Video workflow and techniques

Sales fundamentals

Pre-production basics: planning, script writing, location scouting, and scheduling

Production basics: interviewing, shooting b-roll, lighting, and sound

Editing and post-production basics: organization, editing, and refinement
Table of Contents

Introduction

Welcome 2m 16s

Using the exercise files 4m 30s

1. Video Fundamentals

The video-making process 7m 55s

Important video terms and concepts 6m 18s

Important audio terms and concepts 6m

An introduction to mobile filmmaking equipment 10m 6s

An introduction to the Filmic Pro app 11m 34s

2. Pre-Production

Understanding the idea, goals, and audience 11m 13s

Talking about selling 6m 45s

Structuring the video 7m 34s

Writing the script and making the shot list 6m 36s

Scheduling the shoot and nailing down logistics 4m 12s

3. Production

Behind the scenes 1: Equipment 4m 20s

Behind the scenes 2: Location 7m 25s

Behind the scenes 3: Shooting the recorded script delivery 4m 32s

Behind the scenes 4: Shooting B-roll and gathering assets 5m 54s

4. Post-Production

An intro to editing in HitFilm Express: Part 1 13m 23s

An intro to editing in HitFilm Express: Part 2 13m 3s

An intro to editing in HitFilm Express: Part 3 13m 46s

Organizing the assets 4m 34s

Laying the foundation 4m 11s

Adding the visuals 5m 34s

Adding music, text, and more 3m 59s

Conclusion

Lalita’s finished video 1m 58s

Next steps 1m 38s

0 – Intro Using exercise files Welcome

1 – Video Fundamentals 1 – The video-making process 2 – Important video terms and concepts 3 – Important audio terms and concepts 4 – An intro to mobile filmmaking equipment 5 – An intro to the filmic pro app

2 – Pre-Production 1 – Understanding the idea, goals, and audience 2 – Talking about selling 3 – Structuring the video 4 – Writing the script and making the shot list 5 – scheduling hte shoot and nailing down logistics

3 – Production 1 – Behind the scenes – Equipment 2 – Behind the scenes Location 3 – Behind the scenes shotting the recorded script delivery 4 – Behind the scenes shotting b-roll and gathering assets

4 – Post-Production 1 – intro to editing in hitfilm express 1 2 – intro to editing in hitfilm express 2 3 – intro to editing in hitfilm express 3 4 – Organizing the assets 5 – Laying the foundation 6 – Adding the visuals 7 – Adding music, text, and more

5 – Conclusion 1 – Lalitas finished video 2 – Next steps

Ex_Files_DEMO_Learning_HitFilm.zip Ex_Files_Making_Video_1_Sell_Something.zip

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