Release date:2019
Duration:05 h 38 m
Author:Lindsay Marsh
Skill level:Beginner
Language:English
Exercise files:Yes
This powerful extensive class trains you in all aspects of the logo design process including logo design theory, execution, working with typography, selecting color pallets, preparing and exporting files and how to work with adobe illustrator to create stunning logos.
Not only that this class teaches you how to work with clients by following several full logo design projects from start to finish. We talk about what type of questions to ask clients before starting your logo design process.
We also apply our logos to mockups so we can create polished presentations for our portfolio or to the client for approval. We even talk about where to find possible clients by following a step by step process.
For the theory section of this course we dive into logo design categories and also review all the different logo design styles while showing Stellar examples of each.
I go over the characteristics of strong logos designs and walk you through these using real world companies. Lastly, we cannot talk about logo design theory without talking about the power of color as we review the color psychology chart.
The next section is for those who need a crash course in Adobe illustrator as we review all of the most used tools we will use throughout this class including the width, shape-builder, offset path, gradient tools and using layering masks and more.
Afterwards we walk through the entire logo design process from scratch. We will learn how to quickly get our ideas out on paper, and then turn those rough ideas into real workable designs we can present to the client. We will walk through each step of the journey as we work finding those final concepts to present. We will create a moodboard to find our perfect color matches and finish off our logo with the final touches.
Our next section dives deep into the golden ratio in logo design. We will create from scratch the golden ratio spiral and create the golden ratio circles we need to start to adapt our designs to the golden ratio. We will do several practice projects as well.
We then take this logo all the way through to the end including create all variations and sizes we will need to adapt this logo to just about anything. We will also create polished designs by learning how to use photoshop mock-ups. We will then use our downloadable file export guide to learn how and why we export the specific files to our clients.
The next section goes over portfolio building basics and several places and steps to find clients and to get client referrals so you can start building your design business.
This course is packed full of downloadable resources including a client questioner document, Logo styles and categories cheat sheet, color wheel and color psychology documents, a finding client’s resource, and file export, a golden ratio cheat sheet, a font paring guide and much more!
This class is extensive but is gentle and paced well enough for beginners to work through the course. There are both beginner and intermediate level topics discussed with some advanced topics discussed later on in the course.
This will be for anyone interested in working through a course that has a deep focus on logo design or any designer who wants to fine tune their logo design and presentation skills.
So, are you ready to up your logo design game? Let’s get started!
1. Course Intro 3:41
2. Course Guide 3:13
3. Logo Design Theory – Design Basics & Anatomy 8:27
4. Logo Design Theory – Logo Design Styles 6:16
5. Logo Design Theory – Characteristics of Solid Logo Designs 8:37
6. Logo Design Theory – Color Psychology and Theory 8:00
7. Adobe Illustrator Tools Overview 0:46
8. Illustrator Tools – Getting Setup 2:25
9. Illustrator Tools – The Width Tool 8:27
10. Illustrator Tools – Offset Path Tool 7:17
11. Illustrator Tools – Layering Masks 10:51
12. Illustrator Tools – Shape builder Tool 8:54
13. Illustrator Tools – Working With Gradients 7:42
14. Illustrator Tools – creating an icon 5:21
15. Logo Design Process – Client Questions 6:16
16. Client Introduction and Student Project 2:41
17. Logo Design Process – Sketching 8:04
18. Logo Design Process – Image Trace 13:35
19. Logo Design Process – Typography 10:59
20. Logo Design Process – Finalizing 9:30
21. Logo Design Process – Creating Icons 11:29
22. Logo Design Process – Creating Icons – Part 2 12:09
23. Logo Design Process – Creating Variations 6:18
24. Logo Design Process – Negative Space 6:35
25. Logo Design Process – Client Presentation 10:41
26. Logo Design Process – Adding Grit and Texture 4:16
27. Logo Design Process – Working with Color 10:18
28. Golden Ratio – Getting Started 12:59
29. Golden Ratio – Practice 8:26
30. Golden Ratio – Part 2 9:00
31. Golden Ratio – Student Project 1:57
32. Golden Ratio – The wave Logo mark 9:11
33. Golden Ratio – Work With Typography 11:34
34. Golden Ratio – Working With Typography – part 2 8:31
35. Golden Ratio – Using Grids 4:51
36. Golden Ratio – Adding Color 5:23
37. Golden Ratio – Color – part 2 7:38
38. Logo Design Presentations 8:06
39. Using Mock Ups 11:50
40. BONUS: Creating Video presentations 7:48
41. Exporting Your Files 15:10
42. Finding Client Work 12:5400-Course Intro 01-Course Guide 02-Logo Design Theory Design Basics Anatomy 03-Logo Design Theory Logo Design Styles 04-Logo Design Theory Characteristics of Solid Logo Designs 05-Logo Design Theory Color Psychology and Theory 06-Adobe Illustrator Tools Overview 07-Illustrator Tools Getting Setup 08-Illustrator Tools The Width Tool 09-Illustrator Tools Offset Path Tool 10-Illustrator Tools Layering Masks 11-Illustrator Tools Shape builder Tool 12-Illustrator Tools Working With Gradients 13-Illustrator Tools creating an icon 14-Logo Design Process Client Questions 15-Client Introduction and Student Project 16-Logo Design Process Sketching 17-Logo Design Process Image Trace 18-Logo Design Process Typography 19-Logo Design Process Finalizing 20-Logo Design Process Creating Icons 21-Logo Design Process Creating Icons Part 2 22-Logo Design Process Creating Variations 23-Logo Design Process Negative Space 24-Logo Design Process Client Presentation 25-Logo Design Process Adding Grit and Texture 26-Logo Design Process Working with Color 27-Golden Ratio Getting Started 28-Golden Ratio Practice 29-Golden Ratio Part 2 30-Golden Ratio Student Project 31-Golden Ratio The wave Logo mark 32-Golden Ratio Work With Typography 33-Golden Ratio Working With Typography part 2 34-Golden Ratio Using Grids 35-Golden Ratio Adding Color 36-Golden Ratio Color part 2 37-Logo Design Presentations 38-Using Mock Ups 39-BONUS Creating Video presentations 40-Exporting Your Files 41-Finding Client Work Logo Design Mastery – Resources.7z
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