Beyond the Logo Crafting a Brand Identity

Develop a visual identity. Be instantly recognizable. Logos are indispensable, but they don’t exist in a vacuum. Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo’s 90-minute class on branding beyond the logo. From color and type to patterns and illustrations, you’ll learn to recognize and craft crucial visual cues for conveying brand values and personality. In addition to 10 short video lessons, we’re thrilled to share 15 pages of specific, downloadable resources to help you fully realize your project vision. Show your whole brand to the world.

Watch 10 video lessons.

Basics: What makes “brand identity” different from “brand,” and how do they work together to support and enhance your logo?

Applications: What are different considerations for print and digital media?

Step-by-step decisions: We’ll cover how to choose a coordinating color palette; how to choose complementary typography; and how to develop a library of additional supporting graphic elements—from patterns to secondary logos, illustrations, and more.

Final polish: We’ll go over methods for organizing these components into a format suitable for a client presentation.

In the end, you will have a complete brand identity system that’s ready for client presentation and real-world implementation. You will expand upon an existing logo (your own or one provided) to create a comprehensive brand identity system, incorporating everything color, pattern, and complementary typography to supporting graphic elements such as patterns or illustrations.

00-Trailer 01-Brand Identity Introduction 02-Creative Brief Overview 03-Mood Board Overview 04-Color Overview 05-Creating Color Palettes 06-Typography Overview 07-Choosing Typography 08-Graphic Language Overview 09-Designing Graphic Language 10-Presentation BeyondtheLogo_Resources.7z

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