Release date:2022, January 13
Author:Daniel Evans
Skill level:Intermediate
Language:English
Exercise files:Yes
What Will I Learn?
Discover the principles of an effective logo Learn the difference between free and premium fonts Discover how to identify quality fonts Gain knowledge of professional and precise kerning techniques Learn how to measure, space and balance logo design elements Gain knowledge of horizontal rule use and bullets points How to space and measure logo design elements Learn how to utilize negative space to separate symbol elements Develop a logo with professional aesthetics and balance Learn how to use negative space to give a feeling of depth Discover how to highlight with negative space Discover how to employ negative space in type Learn how to conduct an more advanced logo project from start to finish Learn how to develop an advanced mood board Discover how to compose an advanced mind map Gain knowledge of the advanced logo design sketching process Learn how to develop a refinement sketch using guide paper Test your logo design skills in the vast array of projects! Connect with me in the Q&A! – Post your logo design work or shoot a question!Requirements
Adobe Illustrator (or Trial Version) or any other Vector Software Scanner or quality camera to capture sketches to trace Sketching materials – Pencil, paper, eraser Positive attitude Willingness to learnDescription
* ‘Another amazing course from Daniel. This one really takes your from a beginner level to a more advanced logo designer status.’
* ‘Awesome course as always, if you have understood the fundamentals of logo design this is a perfect next step to level up.’
* Brilliant course! I thoroughly enjoyed the course and it was the perfect ‘next level’ from ‘Logo Design – for Beginners & Beyond’.
‘This is by far the best, most comprehensive, and most detailed Logo Design series I’ve ever taken. It’s a series worth a 5/5 rating!’
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*** UPDATED JANUARY 2022! ***Due to unprecedented demand, I’m proud to launch this course as the follow up to: ‘Logo Design for Beginners & Beyond’.
**** To all fellow Logo Designers, who are ready for the NEXT LEVEL… ****
As a logo design professional with over 18 years experience, I’m going to reveal to you the next stage of learning in the exact manner in which I learned myself. We’re going to cut to chase and explore all the next realm of logo design, leaving nothing untouched and delivered in a no nonsense manner!
In this second series, we’re going to cover: key logo principles, font selection strategies, precise and professional kerning, measurements, spacing and balance, hidden meaning application and the all valuable negative space logos – which separates the amateurs from the professionals!
We’ll also be delving into comprehensive case studies in which you can see me storm projects from start to finish, from client questionnaire to finished logo, including moodboarding, mind-mapping, comprehensive sketching, pin-point accurate refinement sketching, right through to the digitization in Illustrator.
Try your hand at various assignments too, and I’ll give me highly reviewed, one on one feedback and undivided advice in the Q&A section so that we can fine tune your logo design skills to your personal needs. I’m always here.
Grab your pencil and paper. We’re ready to go.
If you want to supercharge your ability and worth as a logo designer, the next level is only one step away….
Get your Certificate of Completion after finishing the entire course!Who is the target audience?
Students who have taken my Beginners Logo Design course
Those ready for more advanced logo design principles01. Introduction 01. Introduction
02. Pressing the Principles 01. Simplicity 02. Memorability 03. Timelessness 04. Versatility 05. Appropriateness 06. Trends
03. Font Selection Strategies 01. Font Suitability 02. Symbol Weight vs Font Weight 03. Font Simplicity 04. Font Legibility 05. Font Quality & Error 06. ACTIVITY Fix the Font 07. Using the search bar for Decorative Fonts 08. Font Foundry Preview – Upper and Lower 09. Premium Fonts VS Free Fonts 10. Font Licensing
05. Precise & Professional Kerning 01. Precision Kerning – Part 1 02. Precision Kerning – Part 2 03. Precision Kerning – Part 3 06. ACTIVITY Fix the Font
07. Measuring, Spacing & Balancing Elements 01. Utilising Horizontal Rules 02. Bullet Points for Balance in Taglines 03. Bullet Points for Balance in Main Text 04. Bullet Point Summary & Analysis Technique
09. A Quick Interjection! 01. A Quick Interjection!
10. Negative Space 01. Negative Space Overview 02. Shape Separation with Negative Space – Part 1 03. Shape Separation & Cutouts with Negative Space 04. Purpose & Depth 05. Highliting with Negative Space 06. Negative Space in Type
12. Case Study 1 – Ridez – Planning 01. The Questionnaire Reviewed 02. Fillable (form) PDF Questionnaire 03. The Moodboard 04. The Mind Map
13. Case Study 1 – Ridez – Sketching 01. The Rough Sketching Process – Part 1 02. The Rough Sketching Continues – Part 2 03. Still Rough Sketching! – Part 3 04. The Refinement Sketching Process 05. Sketching Summary – Make it POP!.
14. Case Study 1 – Ridez – Digitizing the Symbol 01. Digitizing the Symbol – Part 1 – Form Analysis 02. Digitizing the Symbol – Part 2 03. Digitizing the Symbol – Part 3
15. Case Study 1 – Ridez – Introducing Type 01. Selecting a Suitable Font – Part 1 02. Selecting a Suitable Font – Part 2 03. Selecting a Suitable Font – Part 3 04. Kerning the Type 05. Type Treatment
16. Case Study 1 – Ridez – Polishing & Preparing the Logo 01. Cleaning up the Logo – Part 1 02. Cleaning up the Logo – Part 2 03. Cleaning up the Logo – Part 3 04. Cleaning up the Logo (Symbol) – Part 4 05. Cleaning up the Logo (Symbol) – Part 5
17. Designers Etiquette Preparing the Document 01. Arranging Layers
18. Case Study 1 – Ridez – Colouring 01. Colouring the Ridez Logo (Text) – Part 1 02. Colouring the Ridez Logo (Symbol) – Part 1 03. Colouring the Ridez Logo (Symbol & Text Adjustments) – Part 3 04. Colouring the Final Ridez Logo – Part 4
19. Case Study – Ridez – Finalization & Review 01. Symbol Sizing & Allignment 02. Reviewing the Ridez Logo
21. ACTIVITY Redevelop the ‘Ridez’ logo 01. ACTIVITY Redevelop the Ridez Logo
22. Case Study 2 – Trutone Amplification – Planning 01. The Questionnaire Reviewed 02. The Moodboard 03. The Mind Map
23. Case Study 2 – Trutone – Sketching 01. Rough Sketching the Symbol – Part 1 02. Rough Sketching the Symbol – Part 2 03. Rough Sketching the Symbol – Part 3 04. Refinement Sketching the Symbol
24. Case Study 2 – Trutone – Digitizing the Symbol 01. Digitizing the Trutone Symbol – Part 1 – Form Analysis 02. Digitizing the Trutone Symbol – Part 2 03. Digitizing the Trutone Symbol – Part 3 04. Digitizing the Trutone Symbol – Part 4 05. Digitizing the Trutone Symbol – Part 5
25. Case Study 2 – Trutone – Introducing Type 01. Selecting a Suitable Font – Part 1 02. Selecting a Suitable Font – Part 2 03. Selecting a Suitable Font – Part 3 04. Selecting a Suitable Font – Part 4
26. Case Study 2 – Trutone – Polishing & Preparing the Logo 01. Cleaning up the Trutone Logo – Part 1 02. Cleaning up the Trutone Logo – Part 2 03. Cleaning up the Trutone Logo – Part 3 04. Cleaning up the Trutone Logo (Symbol) Part 4 05. Cleaning up the Trutone Logo (Symbol) – Part 5
27. Case Study 2 – Trutone – Applying the Tagline 01. Applying the Tagline to the Trutone Logo 02. Kerning the Tagline 03. Balancing & Alligning the Tagline 04. Cleaning up the Tagline
28. Designers Etiquette Preparing the Document 01. Arranging Layers
29. Case Study 2 – Colouring the Trutone Logo 01. Colouring the Trutone Logo (Text) – Part 1 02. Colouring the Trutone Logo (Text) – Part 2 03. Colouring the Trutone Logo (Symbol) – Part 3 04. Colouring the Trutone Logo (Symbol) – Part 4 05. Colouring the Trutone Logo (Symbol) – Part 5 06. Colouring the Trutone Logo (Symbol) – Part 6
30. Case Study – Trutone – Finalization & Review 01. Reviewing the Trutone Logo
31. ACTIVITY Redevelop the Trutone Logo 01. ACTIVITY Redevelop the Ridez Logo
32. Case Study 3 – EyeDive 01. The Questionnaire Reviewed 02. The Mood Board 03. The Mind Map 04. Sketching the Symbol – Part 1 05. Sketching the Symbol – Part 2 06. Sketching the Symbol – Part 3 07. Refinement Sketching the Symbol 08. Digitising the EyeDive Symbol – Part 1 – Form Analysis 09. Digitising the EyeDive Symbol – Part 2 10. Digitising the EyeDive Symbol – Part 3 11. Digitising the EyeDive Symbol – Part 4 12. Digitising the Alternative EyeDive Symbol 13. Selecting a Font – Part 1 14. Selecting a Font – Part 2 15. Selecting a Font – Part 3 16. Kerning 17. Marrying Text with the Symbol – Part 1 18. Marrying Text with the Symbol – Part 2 19. Colouring the EyeDive Logo – Part 1 20. Colouring the EyeDive Logo – Part 2 21. Reviewing the EyeDive Logo
33. ACTIVITIES 01. ACTIVITY Redevelop the Ridez Logo 01. ACTIVITY Redevelop the Ridez Logo 01. ACTIVITY Redevelop the Ridez Logo 01. ACTIVITY Redevelop the Ridez Logo 01. ACTIVITY Redevelop the Ridez Logo 01. Join us in the Q&A for Feedback! 03. One project at a time
10. ACTIVITY Design a Logo for Jesters Popcorn 10. ACTIVITY Design a Logo for Jesters Popcorn
34. Final Word 02. Final Word [Udemy] Logo Design in Adobe Illustrator – The Intermediate Level.7z [Udemy] Logo Design in Adobe Illustrator – The Intermediate Level_Subtitles.7z
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