Release date:2019

Duration:01 h 21 m

Author:Mackey Saturday

Skill level:Beginner

Language:English

Exercise files:Yes

Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.

This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:

understanding your market

crafting balanced letterforms

developing advanced ligatures

working with symmetry

By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.
Table of Contents

1. Introduction 2:27

2. Your Assignment 1:31

3. Research and Ideation 10:00

4. Sketching 1 7:52

5. Sketching 2 10:01

6. Sketching 3 9:50

7. Digital Refinement 1 9:04

8. Digital Refinement 2 9:47

9. Fine Tooth Comb 1 9:29

10. Fine Tooth Comb 2 9:45

11. Conclusion 0:25

12. More Design Classes on Skillshare

0:37

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