Release date:2020

Author:Dot Lung

Skill level:Beginner

Language:English

Exercise files:Yes

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

Are you ready to learn a proven method to make a lasting impression, generate attention and long-term brand awareness? Learn what to post, when to post and how to post it on Instagram with the help of Dot Lung, the self-proclaimed Mother of Social Media Dragons, who has helped develop digital marketing strategies for clients such as OFFF Festival, Wix, Sonar, and Facebook.

Get the trade secrets of the Dragon’s Formula to create irresistible content that makes your brand stand out. Learn how to create a strategy for your business and navigate the digital world like a pro.

Instagram First, Dot Lung will share with you her story on how she went from broke, illegal immigrant to in-demand social media consultant. All with the power of Instagram!

You’ll learn Dot’s formula to create an Instagram Strategy with the 7 elements of the Dragon’s Framework. Dot will explain each element of the formula and why they’re crucial for a successful Instagram strategy: Dialogue, Relatability, Authenticity, Giving value, Opinions, and Niches.

Learn how to create the content that attracts your target audience to follow your page, like your content, share with their friends, and buy your products and services.

See how to organize and distribute a variety of creative content themes

and plan your IG channel distribution strategy for the different formats you want to create.

Dot will go over the basics on how to caption, create a carousel post, branded stories, and how to find the right hashtags. You’ll also get access to a private engagement group to give you the extra boost you need to get started!

Table of Contents

U1

Introduction

Introduction

Influences

What Will We Do in the Course

U2

The Dragon Framework to Create Irresistible Content

Introduction to the Dragon Formula

DIALOGUE – WTF Is Social Media Anyway?

RELATABILITY – Create Evergreen Content

AUTHENTICITY

GIVING VALUE

Having a F****** OPINION to Increase Engagement

NICHE CLARITY – Everyone Is Not Your Customer!

SCALE – Sales, Solutions, Scalling: Dragons With Scales to Scale

U3

Putting the Dragon to Action

Content Strategies to GIVE REAL VALUE

Instagram Channel Strategy

Creating the Calendar

Creating the Posts I – How To Create A Carousel Post

Creating the Posts II – How To Create an Image Post and Story

Post It Baby! – Caption It! Hashtag It! Post It!

Engagement Pods, Bots and Tricks.

U4

Secret Sauce

Measuring Results: Metrics that Matter

Making Meaningful Connections (On and Offline)

FP

Final project

Build Your Dragon!

0. Introduction 1) Introduction 2) Influences 3) What Will We Do in the Course

1. The Dragon Framework to Create Irresistible Content 1) Introduction to the Dragon Formula 2) DIALOGUE – WTF Is Social Media Anyway 3) RELATABILITY – Create Evergreen Content 4) AUTHENTICITY 5) GIVING VALUE 6) Having a Fucken OPINION to Increase Engagement 7) NICHE CLARITY – Everyone Is Not Your Customer! 8) SCALE – Sales, Solutions, Scalling_ Dragons With Scales to Scale Master Marketing- BUILDING A STORYBRAND by Donald Miller – Book Summary Core Message – YouTube

2. Putting the Dragon to Action 1) Content Strategies to GIVE REAL VALUE 2) Instagram Channel Strategy 3) Creating the Calendar 4) Creating the Posts I – How To Create A Carousel Post 5) Creating the Posts II – How To Create an Image Post and Story 6) Post It Baby! – Caption It! Hashtag It! Post It! 7) Engagement Pods, Bots and Tricks

3. Secret Sauce 1) Measuring Results_ Metrics that Matter 2) Making Meaningful Connections (On and Offline)

4. Final project Final project

[Domestika] Instagram Strategy for Business Growth by Dot Lung (Social Media Expert).7z

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