Branded Content and Content Curation for your Personal Brand (Spanish, Multisub)

Learn to position yourself on the internet through a content strategy Carla González -storyteller specialized in branded content, who has worked with brands such as San Miguel or IKEA and in the course Copywriting: define the tone of your personal brand taught you how to take the first steps in the creation of your personal tone- and Eva Morell -content curator responsible for the editorial strategy of Flipboard in Spain- they will teach you how to manage your personal brand in social networks to position and strengthen your work.

By leveraging branded content and content curation, you will learn to take full advantage of everything that inspires you to build a solid and unique digital identity that makes you stand out as a professional.

About this course You will start discovering what branded content is and how this strategy was born. You will know what its advantages are, what formats are the ideals and the best way to create good content.

Carla will explain the branded content from the perspective of a real case, that of the San Miguel beer brand and will tell you about other success stories. Each social network is a world and will tell you how to create content taking into account the particularities of each one of them.

Eva will explain what content curation is, its origin and its importance within the current information landscape. From different examples, it will show you the different phases and tools necessary to manage your content strategy.

Then you will learn to unify both disciplines and how this can help you to position your personal brand through social networks.

You will analyze the case of the movie The Corpse of Ana Fritz and you will discover what you must do and the mistakes you should not make (and how to solve them) when putting your personal strategy into action.

What is this course’s project? At the end of the course you will have the necessary tools to create your own content strategy for your personal brand that you can apply in social networks.

Taking as reference the exercise of management of the personal brand of a designer that Eva and Carla propose, you will have learned to select the best contents for each platform and combine them following an editorial strategy previously marked by you (calendar, dates, types of content. ..).

PROJECTS BY COURSE STUD

Who is it for? Designers, illustrators, animators, architects, copywriters … any professional who wants to boost their work and is looking for a way to position their personal brand on the internet.

What you need No previous knowledge is necessary beyond knowing how to use a computer and social networks at the user level. As materials you only need a computer with internet connection, the things you like and your best work.