Inbound Marketing Basic Concepts (Spanish, Multisub)

OVERVIEW “In this lesson we will know the basic concepts of Inbound Marketing: the difference between outbound and inbound, the methodology, market context, foundations and pillars of the inbound. In addition, we will learn the fundamental phases and talk about the main disciplines: SEO, Content Marketing, Automation, CRM and conversion.”

In this video lesson Lucas García addresses the topic: Basics, which is part of the Domestika online course: Inbound Marketing Basic Concepts. Learn a method to create a content strategy that connects with your audience.

PARTIAL TRANSCRIPTION OF THE VIDEO “In this lesson we will know the basic concepts of Inbound Marketing. Let’s understand what this methodology is, the differences between Inbound and Outbound Marketing or traditional marketing. We will know a little what happens in the market and especially the main disciplines that encompass Inbound Marketing, as SEO, content marketing, etc. Let’s see it. The first thing I would like to comment before we start to go deep in Inbound Marketing or know its basics is what happens with the consumer, this is key because it is a methodology always around the consumer so, if I asked you what is hap…”

01 – Presentation 02 – Influences 03 – Basics 04 – Buyer People and Buyers Journey 05 – The Funnel and the methodology 06 – Tools needed 07 – Who Im talking to developing our buyer people 08 – Understanding the market and understanding the value proposition 09 – Phases of the purchase cycle content according to the phase 10 – Attract content generation in a saturated market 11 – Attract Content generation in a saturated market II 12 – Connect Capture the interest of our audience 13 – Impress get incredible experiences 14 – Keys 15 – Next steps 16 – x Introduction to Inbound marketing Inbound Marketing Basic Concepts_Subtitles.7z

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