Logo Design – Techniques (Updated 16.12.2016)

Release date:2014, November 4

Duration:04 h 58 m

Author:Nigel French

Skill level:Beginner

Language:English

Exercise files:Yes

Table of Contents

Introduction

Welcome 59s

Exercise files and font usage 43s

Who should take this course? 55s

1. What Makes a Good Logo?

The purpose of a logo 1m 56s

What makes a good logo? 1m 55s

Doing your homework 1m 56s

Generating ideas 1m 35s

2. Exploring Type Variables

Choosing the right typeface 1m 23s

Exploring type variables 1m 45s

Add or remove one thing 3m 24s

Looking beyond twenty-six letters 4m 24s

Replacing letters with words 4m 23s

3. Type Treatments

Outlined type 5m 53s

Creating a circular logo with type on a path 6m 14s

Working with warped type 11m 5s

Creating a monogram 5m 34s

Creating a handwritten logo 5m 36s

Creating a stacked type logo 2 m 40s

Perspective typeRendering letters as a halftone dot pattern 3m 49s Rendering letters as a halftone dot pattern 5m 50s

Creating a vintage label 12m 50s

4. Designing with Simple Shapes

Using simple shapes to create a logo symbol 1m 31s

Lines 5m 26s

Arrows 5m 53s More arrows 3m 51s

Squares and rectangles 7m 21s

Circles and ellipses 3m 31s

Triangles and diamonds 6m 19s

Stars 4m 58s

Polygons 5m 19s

Abstract shapes 5m 12s

Geometric patterns 5m 42s

Creating a modular logo from simple shapes 5m 35s

5. Logo Motifs

Designing a seal logo 5m 52s

Designing a shield logo 7m 36s

Designing a ribbon logo 2 m 34s

Designing with swirls and swooshes 4m 14s

Designing with hearts 5m 27s

Designing with nature-inspired imagery 5m 36s

Designing with architecture-inspired imagery 4m 53s

Designing with animal-inspired imagery 1m 46s

Taking inspiration from patterns 10m 13s

6. Logo Effects

Creating shine 1m 37s

Creating gloss 3m 26s

Creating a bevel effect 9m 17s

Working with transparency 3m 43s

Designing with negative space 6m 5s

Adding texture to a logo 1m 57s

7. Choosing Logo Colors

Color associations 1m 39s

Combining colors 1m 58s Spot, process, and web colors 1m 16s

Recoloring artwork: Experiment with different color schemes 3m 51s Converting process to spot color 1m 37s

Converting process to tints 1m 46s

Converting transparency to tints 4m 38s

8. Lines and Stripes

Offsetting mutliple paths 3m 48s

Working with stripes 6m 24s

Creating a circular maze 3m 23s

Creating a patterned spiral 8m 8s

Creating a camera shutter swirl 4m 41s

9. Simple 3D and Shadow

Effects Type on a cube 7m 55s

Perspective extrusion 7m 27s

Adding a shaded shadow 3m 35s

Creating an offset shadow 4m 8s

10. Finalizing the Logo

Preparing usage guidelines 3m 6s

Preparing print files 4m 28s

Preparing screen files 4m 39s

Conclusion Goodbye 31s

00. Introduction 01 – Welcome 02 – Exercise files and font usage 03 – Who should take this course

01. What Makes a Good Logo 04 – The purpose of a logo 05 – What makes a good logo 06 – Doing your homework 07 – Generating ideas

02. Exploring Type Variables 08 – Choosing the right typeface 09 – Exploring type variables 10 – Add or remove one thing 11 – Looking beyond twenty-six letters 12 – Replacing letters with words

03. Type Treatments 13 – Outlined type 14 – Creating a circular logo with type on a path 15 – Working with warped type 16 – Creating a monogram 17 – Creating a handwritten logo 18 – Creating a stacked type logo 19 – Perspective typeRendering letters as a halftone dot pattern 20 – Rendering letters as a halftone dot pattern 21 – Creating a vintage label

04. Designing with Simple Shapes 22 – Using simple shapes to create a logo symbol 23 – Lines 24 – Arrows 25 – More arrows 26 – Squares and rectangles 27 – Circles and ellipses 28 – Triangles and diamonds 29 – Stars 30 – Polygons 31 – Abstract shapes 32 – Geometric patterns 33 – Creating a modular logo from simple shapes

05. Logo Motifs 34 – Designing a seal logo 35 – Designing a shield logo 36 – Designing a ribbon logo 37 – Designing with swirls and swooshes 38 – Designing with hearts 39 – Designing with nature-inspired imagery 40 – Designing with architecture-inspired imagery 41 – Designing with animal-inspired imagery 42 – Taking inspiration from patterns

06. Logo Effects 43 – Creating shine 44 – Creating gloss 45 – Creating a bevel effect 46 – Working with transparency 47 – Designing with negative space 48 – Adding texture to a logo

07. Choosing Logo Colors 49 – Color associations 50 – Combining colors 51 – Spot, process, and web colors 52 – Recoloring artwork – Experiment with different color schemes 53 – Converting process to spot color 54 – Converting process to tints 55 – Converting transparency to tints

08. Lines and Stripes 56 – Offsetting mutliple paths 57 – Working with stripes 58 – Creating a circular maze 59 – Creating a patterned spiral 60 – Creating a camera shutter swirl

09. Simple 3D and Shadow Effects 61 – Type on a cube 62 – Perspective extrusion 63 – Adding a shaded shadow 64 – Creating an offset shadow

10. Finalizing the Logo 65 – Preparing usage guidelines 66 – Preparing print files 67 – Preparing screen files

11. Conclusion 68 – Goodbye

CONTENT.md Ex_Files_Logo_Design_Techniques.rar info.txt

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