Release date:2020

Author:Tom Froese

Skill level:Intermediate

Language:English

Exercise files:Yes

The two most burning questions for illustrators are how do you come up with concepts, and how do you know what style to work in? If you’ve ever wondered these questions, this class is for you. While people of all backgrounds can take this class, it’s made specifically for creatives looking for clues to the thinking that leads to illustrations that are both rich in concept and compelling in style.

Join Tom as he walks you through his entire process, from research, to sketches, all the way to the final set of illustrations. Along the way, he’ll share with you deep insights about what goes into concept and style.

This class is more of a guided tour through Tom’s thought and creative process — showing you the specific stages of his creative process and how he makes decisions at each. The goal of this class is to empower you to come up with stronger illustration concepts and work out a more consistent style throughout all your work.

Things you’ll learn in this class include:

What is concept and style, and how do they work?

Do you need to have a consistent style to be successful?

Where do ideas come from?

How do you know what style, colours, etc. to work in?

How do you bring more consistency to a set of illustrations?
Table of Contents

1. Intro

2:15

2. About This Class

1:47

3. Primer: What are Spot lllustrations?

5:30

4. Primer: About Concept

1:40

5. Primer: About Style

2:14

6. Primer: 5 Elements of Style

7:43

7. Primer: 5 Principles of Design

4:53

8. Primer: 5 Principles of Stylization

3:56

9. Primer: Inspiration vs. Imitation

2:23

10. Project: Kickoff and Setup

5:15

11. Project: Set 1 – Research and Discovery

15:13

12. Project: Set 1 – Concept Sketches

32:34

13. Project: Set 1 – Final Artwork

49:51

14. Project: Set 2 – Research and Discovery

24:16

15. Project: Set 2 – Concept Sketches

29:45

16. Project: Set 2 – Final Artwork

48:34

17. Conclusion!

1:41

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