Release date:2021, February 8
Author:Daniel Evans
Skill level:Beginner
Language:English
Exercise files:Yes
In the course, I reveal the whole professional logo design process from start to finish covering everything from sketching, fonts, character placement, symbol development, colour application and much more. You’ll also learn insider tips and tricks as well as having a full briefing of logo design types in exclusive showcases.
I also provide all the materials I use to run my day to day logo design business so you can use them to do exactly the same from logo design client questionnaires to email templates. You’ll also gain insight into my communication with a real life client as we embark upon the First Point Surfing case study!
Not only that, we’re going to explore additional case studies designing symbolic logos for Coffeeshake and Goldstein, Typographical logos for Cloudbox and Goinstall and vintage logo designs in the Bristol Barbers case study! I’m also going to pass on the skill of designing unique mosaic / Pixel style logos!
01. Introduction 01. About the Designer – Daniel Evans 02. My Style! – The Creation of my own Logo!
02. Tool of the Trade & Vector Principle 01. The Tool of the Trade 02. Vector Vs Raster (Pixel Graphics)
04. Types of Logo Design 01. Types of Logo Introduction 02. Discovering Wordmark Logos 03. Textual Iconic Logos Uncovered 04. All about Combined Logos 05. Exploring Enclosure Logos 06. Insight into Iconic Logos 07. What Makes a Great Logo Design
06. Colour Psychology 01. Introduction to Colour 02. The Colour Wheel 03. Green, Purple & Orange 04. Pink, Grey & Black 05. Red, Blue & Yellow 06. White & Brown
08. Logo Design Brief 01. Introduction to the Questionnaire 02. Fillable (form) PDF Questionnaire 05. Client Questionnaire Analysis
09. Gathering Reference Material & Mind Mapping 01. Introduction to Reference Material 02. Collecting Inspirational Graphics 03. Inspiration Elsewhere 04. Magnificent Mood Boards 06. Highly Effective Mind Mapping
11. A Quick Interjection! 01. A Quick Interjection!
12. Sketching 01. Introduction to Sketching 02. Sketching Materials 03. Sketching Ideas 04. Refinement Sketching 05. Digitizing Sketches
14. Illustrator Elaborated 01. Introduction to Adobe Illustrator 03. Setting up for Effective Workflow 04. Properties Panel in Illustrator CC 05. Shapes, Selection, Fill & Stroke 06. Pencil, Brush, Eraser & Rotate 07. Activity Develop the Custom Brush Shapes 08. Custom Brushes 09. Gradients, Text & Eyedropper 10. Pathfinder & Alignment 11. Elements & Layers 12. Pen Lines 13. Professional Pen Curves 15. Awesome Effects
15. Exploring Illustrator CC 01. Pencil Tool 02. Using Pencil Tool – The Leaf 03. Using the New Pencil Tool – The Jigsaw 04. Pencil Tool Options & Extras 05. Path Segment Reshaping 06. Smooth Tool
17. Preparing Fonts & Editing Text 01. Introduction to Fonts & Editing Text 02. Font Types 03. Acquiring Fancy Fonts 05. Font Pooling for Easy Access 06. Kerning for Professional Type 07. Tricks of Vertical Adjustment 08. Mastering Tagline Control
19. Developing Symbols in Illustrator 01. Introduction to Symbol Development 02. Developing Symbol # 1 – Surf Star 03. Developing Symbol #2 – One Wave 04. Developing Symbol #3 – Surf Board 05. Developing Symbol #4 – Water Flame 06. The Completed Symbols – Black & White 07. A Small Favour!
21. Marrying Symbols with Text 01. Introduction to Adding Text 02. Logo Design #1 – Surf Star 03. Logo Design #2 – One Wave 04. Logo Design #3 – Surf Board 05. Logo Design #4 – Water Flame 06. The Completed Logos – Black & White
23. Colouring Iconic Logos 01. Introduction to Colouring 02. Colour Modes 03. Colouring Logo Design #1 – Surf Star 04. Colouring Logo Design #2 – One Wave 05. Applying a Fill Effect – One Wave 06. Colouring Logo Design #3 – Surf Board 07. Colouring Logo Design #4 – Water Flame 08. Applying a Fill Effect – Water Flame 09. The Completed Logos – Full Colour
25. Sending Logo Samples to your Client 01. Introduction to Sending Samples. 02. Presenting Logo Designs 03. Archiving Logo Design Projects 04. Saving Logo Samples 06. A Small Favour!
26. Revising Designs & Sending Final Logos to your Client 01. Introduction to Revising & Sending Finals 02. Client Feedback 04. Revising Logo Designs 05. Preparing Final Files
29. Case Study 2 – Iconic Logo Design – Goldstein 01. Questionnaire Review 02. The Mood Board 03. The Mind Map 04. Sketching the Symbol 05. Refinement Sketching the Symbol 06. Symbol Development & Colouring 07. Sourcing Fonts 08. Adding Text 09. Reviewing the Final Logo 09.1 Logo Review
30. Case Study 3 – Iconic Logo Design – Coffee Shake 01. Questionnaire Review 02. The Mood Board 03. The Mind Map 04. Sketching – Symbol 1 05. Refinement Sketching – Symbol 1 06. Sketching – Symbol 2 07. Refinement Sketching – Symbol 2 08. Digitizing Symbol 1 09. Digitizing Symbol 2 10. Adding Text 11. Applying Colour – Part 1 12. Applying Colour – Part 2 13. Reviewing the Final Logo – Version 1 14. Reviewing the Final Logo – Version 2
31. Introduction to Typographic Logos 01. Workflow 02. Typographic Logo Form 03. Typographic Logo Colour 04. Identifying Typographic Opportunity 05. Character Anatomy
33. Kerning Crash Course 01. The Kerning Process
34. Case Study 4 – Typographical – Cloudbox 01. The Questionnaire – Cloudbox Logo 02. Fillable (form) PDF Questionnaire 03. The Mood Board 04. The Mind Map 05. Developing the Cloudbox Logo – Part 1 06. Developing the Cloudbox Logo – Part 2 07. Developing the Cloudbox Logo – Part 3 08. Refining the Chosen Cloudbox Logo 09. Colouring the Cloudbox Logo 10. Reviewing the Cloudbox Logos
36. Case Study 5 – Typographical – Goinstall 01. The Questionnaire – Goinstall Logo 02. The Mood Board 03. The Mind Map 04. Developing the Goinstall Logo – Part 1 05. Developing the Goinstall Logo – Part 2 06. Developing the Goinstall Logo – Part 3 07. Reviewing the Goinstall Logos 08. Refining the Goinstall Logo 09. Colouring the Goinstall Logo
37. Vintage Logo Design Analysis 01. What is a Vintage Logo 02. Vintage Logo Shapes 03. Vintage Logo Colours 04. Vintage Logo Colour Examples
39. Vintage Logo Fonts 01. An Introduction to Vintage Logo Fonts 02. Vintage Logo Script Fonts 03. Vintage Logo Serif Fonts 04. Vintage Logo Sans-Serif Fonts
41. Case Study 6 – Vintage Logo Design – Bristols Barbers 01. Vintage Logo Design Questionnaire Overview 02. Vintage Logo Questionnaire Review 03. Collecting Reference Material 04. Constructing a Mood Board 05. Mind Mapping 06. Rough Sketching 07. Refinement Sketching 08. Digitizing the Sketches
43. Developing the Vintage Symbol – Bristols Barbers 01. Digitising the Crown Brush Symbol – Part 1 02. Digitising the Crown Brush Symbol – Part 2
45. Vintage Logo Design – Backing Shapes Enclosures 01. Ellipse & Star – Part 1 02. Ellipse & Star – Part 2 03. Circles & Rotation 04. Custom Brush Shapes 05. Utilizing Effects
47. Vintage Logo Text Selection – Bristols Barbers 01. Sourcing Fonts & Refining Search 02. Selecting Fonts
48. Bringing Together the Vintage Logo – Bristols Barbers 01. Developing the Backing Shape 02. Adding Text 03. Kerning 04. Integrating the Symbol 05. Applying Ornaments 06. Applying Negative Space 07. Colouring the Vintage Logo 08. Applying an Aged Texture to the Logo 09. Sealing & Applying Negative Space 10. Review of the Final Logos
50. ACTIVITY – Case Study 6 – Vintage Logo Design – Firestone Denim 01. Completed Questionnaire – Firestone Denim 02. Planning the Vintage Logo 03. Logo Development – Part 1 – Firestone Denim 04. Logo Development – Part 2 – Firestone Denim 05. Logo Development – Part 3 – Firestone Denim 06. Logo Colouring – Firestone Denim
51. Case Study 7 (Concise) – Pixel Mosaic Logo 01. Pixel Mosaic Logos Introduction 02. The Questionnaire Reviewed 03. The Mood Board 04. The Mind Map 05. Sketching 06. Digitising the Symbol & Colouring – Part 1 07. Digitising the Symbol & Colouring – Part 2 08. Digitising the Symbol & Colouring – Part 3 09. Digitising the Symbol & Colouring – Part 4 10. Digitising the Symbol & Colouring – Part 5 11. Digitising the Symbol & Colouring – Part 6 12. Digitising the Symbol & Colouring – Part 7 – Review 13. Selecting a Font – Part 1 14. Selecting a Font – Part 2 15. Selecting a Font – Part 3 16. Kerning 17. Customising the Type 18. Marrying Text with the Symbol 19. Marrying Text with the Symbol – Part 2 20. Marrying Text with the Symbol – Part 3 21. Colouring the Type – Part 1 22. Colouring the Type – Part 2
53. My Logo Design Fundamentals! 01. Planning! 02. Inspiration not Replication 03. Symbols & Primitive Shapes 04. Outlines Strokes 05. Colour Gradients 06. Font Licensing 07. Client Questionnaire – Acquisition of Info 08. Potential Client Dissatisfaction 09. Single Colours & Negative Space
54. Logo Design Mockups Online 01. An Introduction to Logo Design Mockups 02. FREE! – Mockup Online – Source 1 03. Mockup Online – Source 2 04. Mockup Online – Source 3
55. Logo Design Mockups with Software 01. Overview of Mockup Software 02. Tools 03. Scenes, Actions & Properties 04. Camera Settings & Preview Mode 05. Developing Business Cards Mockup 06. Developing a T-Shirt Mockup 07. Developing a Drawstring Bag Mockup 08. Developing a Gift Bag on Background Mockup 09. Developing a Box on Background Mockup 10. Developing a Mockup Collection 11. Applying Lighting to Mockups
56. Iconic Logo Design Activities 01. Introduction to the Challenges 02. One project at a time. 03. IMPORTANT! – Planning 04. IMPORTANT! Refinement Sketching 11. Jingo Games
57. Typographic Logo Design Activities 02. One Project at a time! 03. IMPORTANT! – Planning
58. Vintage Logo Design Activities 01. One project at a time 02. IMPORTANT! – Planning
59. Mosaic Pixel Logo Design Activities 01. One project at a time 02. IMPORTANT! – Planning
60. Creative Questions 01. How can I develop 3D Mesh Logos 02. Is there a hierarchy when Assigning colour 03. How can I come up with great ideas 04. Should a monogram be designed in the same style as the clients logo 05. What size should the tagline be 06. Can I separate shapes with colour rather than negative space
61. A Final Word 01. A Final Word 02. Logo Design Showcase
Logo Design in Adobe Illustrator – for Beginners & Beyond Daniel Evans_Subtitles.7z Logo Design in Adobe Illustrator – for Beginners & Beyond Daniel Evans.7z
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