Release date:2021
Author:Lindsay Marsh
Skill level:Intermediate
Language:English
Exercise files:No
This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. It is massive covering topics such as:
Understanding Client Briefs
Learning to Ask the Right Questions
Client and Competitor Research
Finding a Target Audience
Creating a Customer Persona
Finding a Style Direction
Finding a Brand’s Position in the Market
Word Association Exercises
Word Mapping and Other Brainstorming Activities
Sketching Concepts
Learn How to be Creative
How to Select Concepts for Further Development
The Entire Logo Design Process
Picking the Right Typeface
Gridding and Finalizing Our Logos
Creating a Logo System
Creating Typographic System
Creating a Flexible Color System
Understanding Color Psychology and its Effect on Brand Design
Working with Projects and Mockups to Further Develop Color Palettes
Applying Our Brand Systems to Real World Projects
Learn How to Write Ad Copy for your Brand
Creating and Writing your Brand Voice and Language
Creating Photography Rules for Brands
Developing a Full Client Presentation
Creating a Behance Portfolio Case Study
Understanding the Basics of Brand Standards and Brand Guidelines
The brand development process plays a critical part of the marketing and success of a company. I want to show you not only what successful brand design looks like but also how to brainstorm these concepts and ideas to finally turn that spark of an idea into a fully finished project ready for the client presentation, your portfolio and the world.This class gently guides you through this process with a practical real world branding project using a case study for a sushi restaurant and delivery service. I created this course so you can start to offer branding packages to land bigger higher paying clients and propel yourself to the next level in your design career.
This course gives you the tools to know how to spark creativity, ideas, concepts and put them into motion. We go over several tools to help prevent creators block and to make it easy to come up with ideas that are relevant, authentic and meaningful.
Looking at blank pages never have to be scary again. You will feel confident filling those pages with finished polished content that will wow your potential clients.
We will work on building a finished case study presentation for you to start building a strong portfolio. We will work on creating both a client presentation and a brand guidelines manual to help people know how to use your brand design and identity system you developed.
This course has a nice balance of theory and practical software projects. This class is for those who have taken any of my software courses or have basic knowledge of Adobe Photoshop and Adobe Illustrator or Adobe alternatives design programs as we will not cover the beginner level software basics.
This course comes loaded with a 50 page brand design guide that details the entire class in an easy to read accessible pdf. This course comes with style presentation Adobe photoshop template, an Adobe Illustrator brand presentation template and an Adobe Photoshop Behance portfolio template and more.
Ready to start changing more, elevate your design offerings and change the direction of your career? Want to be a designer that understands both the business and design aspect of the branding process to craft strong brands. I will see you in the first lesson.
01 – BrandDesignMasterclass CourseIntro 02 – Lesson1 IntroductionToBrandDesign 03 – Lesson1b IntroductiontoBrandDesign Part2 04 – The Client Brief 05 – Conducting Research 06 – Target Audience 07 – Finding Direction 08 – Putting Together Our Style Ideas 09 – Stylescape – part 2 10 – Finding a Brands Position 11 – Word Association 12 – Word Mapping 13 – Sketching Warm-up 14 – Sketching Our Concepts 15 – Logo Design Section – Getting Started 16 – The Knife Concept 17 – Seal Graphic Concept 18 – Logo Typography 19 – Choosing Between Our Concepts 20 – Refining Our Concept 21 – BONUS – Logo Mockup 22 – Third Concept 23 – Logo System – Perfecting Our Logo 24 – Logo System – Gridding 25 – Logo System – Alternative Presentations 26 – Typographic System Introduction 27 – Typographic System – Examples 28 – Typographic System – Menu Project 29 – Typographic System – Menu Layout 30 – Typographic System – Type Scale 31 – Color System – How to Choose Color 32 – Color System – Psychology of Color 33 – Color System – Flexible Color Systems 34 – Chopstick Wrapper Mockup 35 – Wrapper Layout design 36 – Color System – Different Versions 37 – Applying colors to our Menu 38 – Brand Language 39 – Photography Rules 40 – T Shirt Design Project 41 – Delivery Bag Concept 42 – How to Present Your Work Introduction 43 – Client Presentation Examples 44 – Client Presentation – Sushi Club 45 – Part 2 46 – App Icons and Misc Projects 47 – Client Presentation – Exporting 48 – Portfolio Case Study 49 – Part 2 50 – Part 3 51 – Loading Our Case Study on Behance 52 – Behance Template 53 – Brand Standards Manual Examples 54 – Brand Standards Manual – Sushi Club
[Skillshare] The Branding Masterclass for Graphic Designers – The Entire Process_Subtitles.7z
Channel and Group
1、登录后，打赏30元成为VIP会员，全站资源免费获取！
2、资源默认为百度网盘链接，请用浏览器打开输入提取码不要有多余空格，如无法获取 请联系微信 yunqiaonet 补发。
3、分卷压缩包资源 需全部下载后解压第一个压缩包即可，下载过程不要强制中断 建议用winrar解压或360解压缩软件解压！
4、云桥网络平台所发布资源仅供用户自学自用，用户需以学习为目的，按需下载，严禁批量采集搬运共享资源等行为，望知悉！！！
5、云桥网络-CG数字艺术学习与资源分享平台，感谢您的关注与支持！
评论(0)