Creation of a Streetwear Brand (Spanish, Multisub)

Smithe is a Mexican urban artist, illustrator, and designer who has spent more than a decade working on his style and perfecting the narrative of his images, alongside his artistic and creative work for the fashion brand Tony Delfino.

Influenced by Japanese anime, the graphic style of the 50s, and science fiction movies, at the age of 13, he began painting graffiti just for fun and as a hobby. Self-taught, evolving, and attracted by the fine arts, Smithe has constantly reinvented his own style and in recent years, has covered many areas in his work such as existentialism, the individuality of the human being, and the machine inside.

Smithe has exhibited his work in galleries in Mexico, the United States, Germany, and England. His murals can be seen in those same countries as well as Spain and Belgium.

01 – Presentation 02 – Influences 03 – Conceptualization What do you want to talk about in your brand 04 – Moodboard What is the style you want to handle 05 – Materials and selection of Items 06 – Sketches and first ideas 07 – Digitizing the sketch P1 08 – Digitizing the sketch P2 09 – Digitizing the sketch P3 10 – Mockups and color options P1 11 – Mockups and color options P2 12 – Materials and suppliers 13 – Materiales y proveedores P2 14 – Tipos de impresión y acabados P1 15 – Tipos de impresión y acabados P2 16 – Preparando tus archivos 17 – Packaging and labels P1 18 – Packaging and labels P2 19 – Photography Product shoot 20 – Photography Look-book 21 – Online store 22 – Creation of a streetwear brand Creation of a Streetwear Brand_Subtitles.7z

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