Gamification for Advertising (Spanish, Multisub)

Learn to develop an effective campaign through the use of game mechanics For a long time you can see the success of campaigns that include gamification, that is: the use of game mechanics to encourage participation in non-recreational activities. It is about creating fun experiences to change the way people think or act, and in all this, Rémy Bastien has extensive experience, thanks to his collaborations in social projects and advertising campaigns integrating new technologies with digital marketing.

In this course you will learn to stimulate playful thinking through gamification, interactive mechanics and the use of new narratives applied in a creative concept for an advertising or social campaign, which will serve to encourage the user to action.

What will you learn in this online course? You will begin by getting to know the work of Rémy, who will tell you about the gamification projects in which he has participated and will share with you his influences, which range from film to literature and videogames.

Then he will tell you what exactly this is about gamification, what it is for, where it comes from and what is the future of this type of experience. In addition, you will discover in broad strokes other types of playful solutions such as playful design and games, which will serve as a preamble to the world of game design.

Rémy will tell you what you need to know to create a gamification experience: you will learn the phases of the engagement loop, review the types of mechanics, rewards and analyze the players’ hexahedron.

When you have the theoretical knowledge necessary to plan your own campaign, you will face the project brief. You will devise a story, you will create the narrative, you will choose the means and you will pose the most effective way to put your concept in motion.

What is this course’s project? Remy will propose you to devise a campaign to motivate people to participate in a social cause, although you can choose another type of campaign if you prefer.

Who is this online course for? To creatives, publicists, professionals or marketing students and anyone interested in designing experiences to encourage or change the behavior of people in a fun way.

Requirements and materials It is not essential, but it is recommended, to have notions of publicity or previous experience in the creation of advertising campaigns.

01 – Presentation 02 – Influences 03 – Gamification definition and history 04 – User experience 05 – The revolution of videogames 06 – Playful design 07 – Games 08 – Game designer 09 – How to do gamification 10 – Examples of use of mechanics 11 – Classification of rewards 12 – Hexaedro of players 13 – Brief of the campaign 14 – History and narrative 15 – Transmedia 16 – Execution of the campaign 17 – Gamification for advertising Gamification for Advertising_Subtitles.7z

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