Lettering for Perfectionists (Spanish, Multisub)

Learn to enrich and give character to your lettering If she knows anything perfectly, Martina Flor -strainer, designer and founder of her own studio of lettering- is the communicative power of letters. But not in the sense of words and language, but in the way in which their forms and how they draw them, are capable of sending a message to the reader. Martina has worked with clients such as Vanity Fair, HarperCollins or Penguin Random House and in this course she will teach you how to deal with a lettering assignment for a major publisher.

This course is the perfect complement to The golden secrets of lettering , another one of the courses that Martina teaches in Domestika, since it taught you the fundamental principles of lettering. Now, however, it goes a little further, teaching you to create complex typographical compositions and how to make your piece stand out and take on personality through the use of adornments, textures, colors and digital treatments.

What will you learn in this online course? You will start learning to read and correctly interpret a briefing, so that you can be clear about the client’s needs and how to carry out the assignment.

Next, you will create a moodboard that will help you get inspiration and focus on the style of your design. You will create the first sketches, beginning already to propose the first compositions, defining the hierarchy of the text.

Once the client is satisfied with the design of your design, you will continue working digitally. Martina will teach you a specific technique to draw letters with vectors.

You will add layers of decoration, color and textures to your letters and designs so that they acquire character and personality.

Finally, you will prepare the file to send to the client.

What is this course’s project? You will make the lettering of the cover of your favorite book, using applications of color and texture.

Who is this online course for? To those who have taken their first steps in the world of lettering, but also to designers, illustrators and anyone who wants to learn how to incorporate specific techniques to improve the compositions and finishes of their designs.

Requirements and materials Basic knowledge of Adobe Illustrator is necessary. With respect to materials, you will need pencil, paper, foil and a computer with Adobe Illustrator.

01 – Presentation and introduction to the course project 02 – Interpreting a briefing 03 – Looking for inspiration 04 – Hierarchy and structure. Small sketches 05 – Big Sketch 06 – Send the sketch to the art director 07 – Draw with vectors 08 – Add color 09 – Decoration layers 10 – How to generate your own textures 11 – How to add textures 12 – How to deliver the final file and tips 13 – Lettering for perfectionists Lettering for Perfectionists_Subtitles.7z

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