Motion Graphics for Branding Identity (Spanish, Multisub)

Learn to design, animate and present a branding project In addition to typography and the color palette, the identity of a brand can also be reflected through movement. Guillermo Zapiola graphic -designer and director of art after a design step, he discovered his vocation for branding lively and, since then, has developed graphic identity systems for brands such as American Express, HBO, National Geographic, Discovery Channel, Oreo, among others.

In this course you will learn to design, animate and present an identity project that reflects the spirit of a brand with a strong link between design and animation.

What will you learn in this online course? You will begin this course knowing Guillermo Zapiola, his beginnings in graphic design and how he came to the world of motion graphics and animation for projects of branding . You will also discover its main references and influences.

You will start the pre-production phase of your project. You will collect relevant information about your client to enter the context, search for references that you like related or not with the brand and then develop a moodboard with all the documentation collected.

You will see the possibilities and scope of your motion branding to create a powerful graphic system. In that same order of ideas, Guillermo will share different learnings to give personality to your assignment.

You will develop the design based on a defined concept and perform different sketches enhancing the characteristics of the brand, seeking harmony between all the elements.

You will go from the static image to the animation. You will learn to define the tools and prepare the files to work with them in Adobe After Effects and Cinema 4D.

You will perform different animation tests to define the spirit of the project with the basic principles of motion , you will apply effects and plugins to finally export and preview in context.

Finally, Guillermo will give you some tips to improve your presentations and be much more effective in your work.

What is this course’s project? You will develop the design and animation of 4 pieces of an animated identity system for a fictitious client. Guillermo will give you 4 briefs to choose from, each one with different brand attributes to exploit in a graphic and animated way.

Who is this online course for? To art directors, graphic designers, animators and students who want to learn a dynamic way of showing brand identities.

Requirements and materials You will need knowledge of basic design and management of Adobe Illustrator, After Effects and Photoshop. On the materials you will need a computer with the softwares mentioned above installed. If you do not have them, you can download the trial version on the official Adobe page.