Design of a Visual Identity with Illustration (Spanish, Multisub)

Develop a brand universe by applying drawings to your design work HolaBosque is a design studio, with more than a decade of experience, which has always known how to stand out thanks to the integration of illustration and manual and personalized typography in its design projects. This type of handmade elements achieve unique and very striking results, which have fallen in love with clients such as Águila, Coca-Cola, Quilmes, Adidas, Google or Movistar, among many others.

In this course they will teach you how to draw to design. You will learn to create all kinds of hand drawn elements and apply them in your designs to enrich them and fill them with personality.

What will you learn in this online course?

You will start knowing the work of HolaBosque and they will tell you what their influences are.

They will show you their creative process: you will see how ideas are born and what techniques they use to materialize them.

You will learn different methods to make unique illustrations and perform exercises that will help you to let go when drawing. You will do all kinds of tests with materials, styles and scales, which will help you to define the style of your designs.

Once the most handcrafted part is finished, you will digitize your drawings, add color and make all the necessary compositions for the different supports in which your design will be captured.

What is this course’s project? You will realize the identity of a music festival from the elaboration of the idea and the concept to the final application in different supports.

Who is this online course for? To designers, illustrators, cartoonists and anyone interested in incorporating their drawings and illustrations into design and branding projects.

Requirements and materials It is advisable, although not essential, to have basic knowledge of Illustrator and Photoshop.

Regarding the materials, you will need pencils and markers, tracing paper, scanner and a computer