Release date:2022

Author: Jean Fraisse

Skill level:Beginner

Language:Spanish

Exercise files:Not Provided

Learn to define your visual style and tell memorable stories with images, designs and colors The concept art is an illustration whose purpose is to sell an idea, both visually and conceptually. It is a piece of art that shows the full potential of a project, from the wonderful thing that will be seen, to the impact of its history.

In this course, Jean Fraisse – art director for animated feature films at the Huevocartoon studio – will show you how an art director thinks and operates to create a successful concept art , so you can carry it out with your own projects.

What will you learn in this online course? You’ll start by getting to know Jean and his unconventional trajectory in the world of character design and concept art . You will also know some of their influences that will help you understand the role of the art director within a project.

Then you will learn about the exploration and analysis function of an art director, the job of finding references, character styles and concepts that will shape your idea.

Once all these elements are conceived, you will give them shape, defining visual rules within your project that will help you tell a story through images.

The production of your concept art will be the next step, divided, on the one hand in the sketch and basic structure and, on the other, in the colors and finishes of your story.

Finally, Jean will give you some tips to present your designs and improve your chances of approval by customers.

What is this course’s project? You will develop a final visual concept that tells a story and has a coherent style to present to a fictitious client.

Who is this online course for? To any creative person who has an interest in creating concepts and designs for their projects.

Requirements and materials You will need prior knowledge of design, volume and narrative.

As for the materials, you will need a computer with Adobe Photoshop and a graphics tablet.

01 – Presentation 02 – Influences 03 – From the world of ideas to the real world 04 – Our project Understanding a vision and defining our main themes 05 – Search and organize your references 06 – Style exploration Characters 07 – Style exploration Locations 08 – Language of the forms 09 – Definition of visual rules of the project 10 – Combination of aesthetic images 11 – The language of forms applied to the composition 12 – Tell a story with color Color script 13 – Concept from A to Z From the sketch to the finishes (Part 1) 14 – Concept from A to Z From the sketch to the finishes (Part 2) 15 – Concept from A to Z From the sketch to the finishes (Part 3) 16 – Concept from A to Z From the sketch to the finishes (Part 4) 17 – Feedback and improvement 18 – Present to convince 19 – Art direction for animation and videogames Illustration for Animation Projects and Video Games_Subtitles.7z

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