Release date:2022

Author:Matt Brunton, Rachel Hurry, Ran Segall

Skill level:Beginner

Language:English

Exercise files:Yes

Adding branding to your services means creating more value and charging more.

But even though it sounds like a smart business move, you haven’t figured out how to make it work for you.

Potential clients approach you for branding but sales conversations fizzle out because you don’t know how to achieve their business goals, and they can tell.

Or worse, you aren’t sure what you’re supposed to deliver for a branding package so you don’t even attempt to sell it to clients.

Adding branding to your services feels ridiculous (even if you’re already doing it unofficially) because your own branding looks so amateur.

You know you should be looking for clients but you feel you’re unable to piece together a process that you can follow from start to finish.

Even when a client does pay you to design their brand identity, you get stuck in endless loops of feedback and revisions because they don’t trust you enough.

You don’t want to just muddle through client projects like an amateur.

You want to follow a complete, tried-and-tested roadmap, knowing you aren’t missing or skipping any steps.

You want to work with bigger clients, do what you love full time, and build a stable business.

With the right processes, knowhow, and professional feedback, you can deliver more value to your clients, earn more money, and have more fun in the process.

Instructional videos by 3 expert instructors ‍You’ll learn from Rachel, Matt, and Ran. With over 12 hours of video content including theory, examples, and demos, we’re going deep.

Course projects You’ll get to apply what you learn and develop your practical skills by working on a fictional client branding project and a project for your own brand identity.

Templates & resoruces To help you work more efficiently, we’re sharing all our tried-and-tested templates for proposals, strategy sessions, and creative presentations, along with recommendations for further reading and resources.

01. Welcome 01. Course Overview and How to Make the Best of It 02. Course Project & Certification 03. Introduction to Your Instructors

02. Closing a branding project 04. The Value of a Strategic Brand Design Process 05. The Discovery Call 06. Pricing & Scope 07. Proposal & Negotiation

03. Brand Strategy 08. Understanding and Developing Brand Strategy 09. Defining Business Purpose- Vision and Mission 10. Defining the Customer Persona 11. Defining Market Position 12. Finding The Big Idea 13. How to Run a Successful Strategy Session 14. Developing the Strategy and Gaining Insight 15. Presenting the Strategy 16. Case Study- DoubleYou 17. Mod 3 Assignment- Project Overview & Brand Strategy

04. Creative Direction 18. What is Creative Direction in Branding 19. Finding Inspiration and Doing Research 20. Designing Moodboards 21. Presenting Visual Direction to Clients 22. Case Study- Architecture Brand 23. Mod 4 Assignment- Creative Direction

05. Logo Design 24. What Makes a Good Logo 25. Logo Types and Terms 26. Sketching ideas 27. Vector Techniques for Logos 28. Refining the Logo and Composition 29. Case Study- Logo Design (Dust Palace _ Saver One _ Architecture Brand) 30. Mod 5 Assignment

06. Visual Identity 31. Developing a Design Concept 32. Selecting and Editing Type 33. Color in Visual Identities 34. Broadening Your Identity Design 35. Applying the Brand Online & Offline – Mockups 36. Putting It All Together- Identity Presentations 37. Presenting and Getting Feedback 38. Case Study & Demo 39. Mod 6 Assignment- Visual Identity

07. Delivering The Brand Identity 40. Wrapping up the project 41. Creating brand guidelines 42. Delivering files and assets 43. Mod 7 Assignment- Brand Guidelines Delivery

08. Advanced Branding Topics 44. Brand Architecture 45. Naming 46. Rebranding

09. Conclusion & What’s next 47. Getting your certification 48. What’s next!

Resources Doc.7z [Flux Academy] Brand Design Mastery_Subtitles.7z

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