Release date:2019

Duration:01 h 32 m

Author:Jessica Hische

Skill level:Beginner

Language:English

Exercise files:Yes

Take your logos from good to great in this in-depth logotype masterclass with award-winning designer and letterer, Jessica Hische!

Join Jessica for an inside look at her start-to-finish process for refreshing type-based logos. Whether you’re looking to improve an existing project or starting from scratch, you’ll learn to use Jessica’s methodical approach to improve individual letterforms and overall designs. Packed with inspiration, resources, and her iconic lettering style, the lessons include:

A checklist for “big picture” design qualities, like hierarchy and scale

How to hone your eye for detail and consistency

Polishing vector logos in Adobe Illustrator

Tips for making the most of freelance & client work

From beginner letterers to seasoned designers, all are invited to learn Jessica’s unique method for making spectacular work. After taking this class, you’ll see logos and lettering through Jessica’s eyes and be able to spot issues and improve your work with the checklist Jessica uses in her own work every day.
Table of Contents

1. Introduction 2:22

2. The Magic of Logotypes 7:33

3. The Checklist: The Big Picture 5:56

4. The Checklist: Evaluating Letterforms 9:41

5. Case Studies: Evaluating Logotypes 10:49

6. Evaluating Jeni’s Logotype 7:51

7. Evaluating Jeni’s Letterforms 10:28

8. Sketching Jeni’s New Logo 9:14

9. Vectorizing Jeni’s New Logo 12:13

10. Making Small Scale Adjustments 6:35

11. Conclusion 1:06

12. Bonus: Skillshare Short with Jessica Hische 7:35

13. More Design Classes on Skillshare 0:37

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