Branding in Three Times Brief, Concept and Visual Creation (Spanish, Multisub)

Learn to mix the ingredients in order to create a delicious branding

In this course, Orlando Portillo, creative director and founder of Estudio Yeyé, will guide you through the universe of branding, exploring different dimensions to shape a brand paying attention not only to the visual aspect, but also to its meaning.

Taking the development of a branding project for a restaurant as an excuse, you will learn to cook all the ingredients that make up the identity of a brand and season them with great doses of passion following the methodology and way of work of Estudio Yeyé, so that the result is a real success outside and inside the kitchen.

About this course You will start knowing the professional career and the work of Estudio Yeyé and you will discover why they have specialized in branding for restaurants. You will also deepen your influences, knowing what feeds your creative spirit.

Next, Orlando Portillo will show you how to interpret a brief, decoding the identity and the needs of the client to transform them into attractive ideas.

It will be then when you have the necessary ingredients to put your hands in the dough and start to build a visual code that will serve as a guide when it comes to shaping your project.

Finally, Orlando Portillo will give you the guidelines to present your project correctly and have a delicious appearance.

What is this course’s project? You will put into practice the concepts and techniques learned in this course by creating a branding project for a restaurant or any other project you want.

Who is it for? This course is aimed at illustrators, designers, art directors of any level and anyone with a good appetite for branding.

What you need You will need to have basic knowledge of Photoshop, desire to experiment and break the rules of design.

With regard to materials, only pencil and paper are needed for sketching and a computer with Photoshop.