Release date:2022, September

Author:Stephen Houraghan

Skill level:Beginner

Language:English

Exercise files:Yes

The Brand MasterClass is The most comprehensive and value-packed Brand Strategy program on the market. Period!

It’s JAMMED full of with everything you NEED (and would want) to know about Brand Strategy Techniques, Processes and Systems.

From critical theory to Advanced BluePrints, the MasterClass is all you need to become a respected Brand Strategy Expert.

12 modules with 140+ video lessons: Including advanced scientific and psychological techniques to elevate your authority and expert status.

How To Reposition To A Brand Master ​How To Use Strategy As Your Edge ​How To Lay The Brand Foundations With Substance How To Strategise A Unique Position Like A Master ​How To Influence With Psychology And Neuroscience ​How To Develop A Human Personality With Science ​How To Craft A Compelling Message With Emotion​ How To Develop Storytelling For Modern Marketing ​How To Hook Your Audience From The First Touch ​How To Craft An Unforgettable Identity From Strategy ​How To Build A Brand Presence That Engages
1. Brand MasterClass 01. Becoming a Brand Master

01. How to Reposition to a Brand Master 02. Your Prospects Need You to Succeed 03. Your Role As a Brand Consultant and Coach

02. Strategy Is the Driver of Brand Success

01. Uncover The Anatomy of a Strategic Brand 02. How Branding Influences Marketing 03. The Brief History of Branding 04. How To Avoid Common Path to Failure 05. Defining The Critical Role of Strategy

03. Build a Foundation of Substance

01. Discover Your Authentic Human Brand 02. The Honest Role of Authenticity 03. Finding and Aligning Internal Belief 04. Starting With Why 05. Example – What Authenticity Is Not 06. The Great Purpose Debate 07. How To Develop a Meaningful Brand Purpose 08. Example – Helping Under Priviledged People 09. Example – Addressing Self-Esteem in Women 10. How To Establish an Ambitious Vision 11. Example – Brand Vision 12. How to Develop a Committed Mission 13. Example – Brand Mission Statements 14. Developing Your Mission Statement 15. How to Shape Your Reputation With Behaviour 16. Example – Brand Values 17. How to Develop Brand Values

04. Strategise a Position Like a Brand Master

01. How Positioning Is The Cornerstone of Strategy 02. The Main Players of Positioning 03. Deep Dive Into The Lives of Your Audience 04. Uncover Your Perfect Customer 05. Find Gold From Your Competitive Analysis 06. The Good, The Bad, and The Gaps 07. How to Find Your Purple Cow 08. Example – Subtile Difference, Big Impact 09. Make a Difference to The Rightv Group 10. How to Discover Your Difference w Examples 11. Case Study – Razor 12. How to Develop Your Positioning Strategy

05. Influence Action with Psychology _ Neuroscience

01. Use Science to Elevate Your Expert Position 02. Leverage Neuroscience to Connect 03. Use The Psychology of Simplicity 04. Steal Hearts Through Emotions 05. Examples – Emotion in Branding #1 06. Examples – Emotion in Branding #2 07. Emotional Before _ After States 08. Influence Your Audience With Neuroscience 09. 5 Keys to Effective Neuromarketing 10. Case Study – A Taste of Neuromarketing 11. Example – Neuromarketing in Action

06. Develop a Human Personality With a Scientific Personality

01. The Impact of This Old Fashioned Tactic 02. How to Make Human Connections 03. Develop Your Personality with Science 04. How to Keep Your Personality Defined 05. Uncover Your Audeience Archetype 06. Discover The Archetype Framework 07. The Outlaw 08. The Magician 09. The Hero 10. The Lover 11. The Jester 12. The Everyman 13. The Caregiver 14. The Ruler 15. The Creator 16. The Innocent 17. The Sage 18. The Explorer 19. Identify Your Brand Role 20. How to Use The Archetypal Mix Formula 21. Build Your Personality Around Your Audience 22. Bring Your Human Brand to Life 23. Example – Simple Personality Expression 24. Example – From Outlaw to Creator 25. Example – The Personality of London 26. The Brand Interview Technique 27. How to Apply Your Persona Attitude

07. Craft a Compelling Message That Lands in Hearts _ Minds

01. The Modern Brand Messaging Structure 02. The Primary Core Message 03. Develop Your Secondary Core Message 04. Use the Framing Technique for Endless Content 05. How to Avoid Killing Your Message 06. Inject Effective Messaging Characteristics 07. Craft Compelling Copy

08. Develop a Modern Storytelling Framework

01. History, Science and Emotions of Storytelling 02. Craft a Modern Story Framework 03. Step Aside for The Hero 04. The Hero_s Journey 05. The Audience_s Journey 06. How to Write an Effective Story 07. Using Messaging _ Story Blocks 08. Examples – Brand Storytelling 09. How to Tell Your Modern Story 10. Examples – Brand Storytelling #2

09. Hook Your Audience From the First Interaction

01. The Critical Role of The Tagline 02. Examples – Iconic Taglines 03. Develop an Unforgettable Tagline 04. The Significance of a Brand Name 05. Develop a Brand Name With a Message 06. Inject Your Promise Into Everything You Do 07. Increase Your Value with a Hook _ a Pitch

10. Use Visual Strategy to Craft an Identity

01. Strategic Design is Visual Thinking 02. The Significance of The Logo 03. Build a Visual Identity With Strategy 04. Achieve The Visual Identity Goal of Recall 05. Craft a Visual System That Works 06. Characteristics of Effective Logo_s 07. Example – Inspirational Logo_s 08. Leverage The Psychology of Colour 09. Leverage The Personality of Typography 10. Leverage The Visual Human Brain 11. Examples – Brand Identity Systems 12. Craft an Effective Style Guide 13. A Strategic Design Approach

11. Build _ Manage a Brand Presence That Connects

01. Craft The Initial Brand Presence 02. How to Establish Your Brand Presence 03. Craft a Website As a Sales Tool 04. How to Create An Effective Website 05. Examples – Effective Websites 06. Use Social Media As a Branding Tool 07. Examples – Social Media Brand Messaging 08. Use Print as a Point of Difference 09. Digital Marketing Channels for a Modern Brand

2. Brand Master Toolbox

Toolbox Overview

3. Brand Master Playbook Brand Master Playbook Series

01. Brand Master Guide 02. The Brand Master Playbook 03. Brand Substance 04. Positioning 05. Core Message 06. Storytelling 07. Brand Persona 08. Brand Name _ Frontline Hooks 09. Strategy Review 10. Brand Presence

4. Trophy Client Sales Funnels

01. You_re Nothing Without an Offer 02. Draw Customers In With a Value Ladder 03. Give Value on The Front End 04. Stop Packaging Your Services 05. The Anatomy of a Sales Funnel 06. Trophy Client Funnel Sequence 07. Choosing The Right Funnel

5. Brand Strategy Matrix 1. The Discovery Session

01. What Is The Matrix 02. Conduct an Effective Discovery Session 03. The Brand Intensive Structure 04. The Discovery Session Process 05. Rebuttals and Risk Reversal 06. Discovery Session Script _ Roleplay

2. The Brand Intensive

01. The Brand Intensive Overview 02. The Brand Brief 03. The Strategic Audit _ Brand Intensive Template 04. How To Ascend Your Clients Up The Ladder 05. The Brand Intensive Presentation Overview

6. Agency Model Framework

01. Know What You_re Building 02. The Psychological Business Shift 03. Become Business and Profit Focused 04. Simple Pricing Structure 05. Right Client, Right Offer 06. Offering a Branding Marketing Bridge 07. Grow _ Scale Organically 08. Agency Management Tools

0. Welcome [Brand Master Academy] Brand Masters Secrets by Stephen Houraghan.7z [Brand Master Academy] Brand Masters Secrets by Stephen Houraghan_Subtitles.7z

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