Release date:2021

Author:Nigel French

Skill level:Beginner

Language:English

Exercise files:Yes

While the letterforms used in a logo are obviously important for identifying the name of a company, slogan, or marketing campaign, they are also another opportunity to convey a visual representation of the company. In this course, Nigel French demonstrates fundamental techniques for working with type in your logos. Nigel takes a methodical, hands-on approach, showing how to create type treatments in Adobe Illustrator. He covers removing elements from letters; modifying letter shapes; how to work with lines, patterns, and dots; how to add dimension; and different ways of incorporating gradients. Each of the effects he demonstrates are stand-alone lessons, so you can jump in on any part of the course based on need. Type skills are an essential part of a designer’s vocabulary and these techniques are the building blocks of a successful typographic logo.

Logo Design

[1] Introduction [01] Type techniques for aspiring and professional logo designers [02] Watch me first Who is this course for

[2] 1. Gradients and Transparency [01] Gradient basics [02] Rich color gradients [03] Metallic gradients [04] Gradient mesh [05] Gradients and opacity [06] Freeform gradients [07] Texture gradients [08] Gradient dimension [09] Blend modes [10] Stepped complementary colors [11] Segmented color [12] Tints and shades

[3] 2. Lines, Dots, and Patterns [01] Overlapping lines [02] Blended lines around a spine [03] Halftone dots [04] Dot matrix [05] Offset path [06] Pattern [07] Using symbols as patterns [08] Varying stroke weight

[4] 3. Shadows and Outlines [01] Shadow basics [02] Shadow only [03] Extruded shadow [04] Hatched shadow [05] Casting a different shadow [06] Ground shadow [07] Offset outlines [08] Adding multiple strokes to type

[5] 4. Dimensional Type [01] Extruded type [02] Bevelled type [03] Interlocking shapes [04] Type on a cube [05] Peeling type [06] Type in perspective [07] Type around a sphere [08] Wireframe type [09] Dimensional type using the Shape Builder [10] Mapping a symbol to type [11] Overlapping type

[6] 5. Type with Something Added [01] Stylistic alternates [02] Create a ligature [03] Add a swash [04] Frankenstein font [05] Roughened type [06] Rounded type [07] Sheared type [08] Combine letter and shape [09] Half and half shading [10] Art deco styling [11] Filled counters [12] Inline shape with Blend [13] Inline shape with Offset Path [14] Repetition

[7] 6. Type with Something Taken Away [01] Counters only [02] Negative space [03] Sliced [04] Missing parts [05] Stencil type [06] Stylized letter [02] Negative space.srt

[8] 7. Print and Natural Media Effects [01] Misregistered type [02] Glitch [03] Overprint [04] Chalk type [05] Scribble [06] Hand-drawn type [07] Spatter brush [08] Texture and blend mode [09] Texture and clipping mask [10] Texture and opacity mask [11] Texture and image trace [12] Photographic type

[9] 8. Warped Type [01] Simple type warp effects [02] Type and envelope distortion [03] Make with mesh type [04] Puzzle type [05] Goodbye

[Linkedin] Logo Design – Type Treatments_Subtitles.7z Ex_Files_Logo_Design_Type_Treatments.7z

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